Campaign Analytics Page Overview #
The Analytics page provides detailed insight into how users interact with your PostReminder campaigns. It allows you to measure engagement, understand user behavior, and compare performance across campaigns, channels, locations, and devices.
Accessing Campaign Analytics #
To access analytics:
- Click Analytics in the left-hand navigation
- Use the filters at the top of the page to refine the data shown
Analytics data updates automatically based on your selected filters.
Analytics Filters #
At the top of the Analytics page, you can filter data by:
- Date Range Choose from preset ranges (All Time, Today, Last 7 Days, This Month, etc.) or set a custom date range.
- Folder View analytics for campaigns within a specific folder.
- Campaign Focus analytics on a single campaign or group of campaigns.
These filters apply to all metrics, charts, and tables on the page.
Key Metrics Overview #
The top summary cards provide a high-level view of performance:
- Unique Visitors The number of individual users who visited your landing pages. Includes total visitors and returning visitor percentage.
- Total Click Actions The total number of user interactions across all calls to action. Includes click-through rate (CTR).
- Reminders Set The number of reminders created by users. Displayed as a percentage of unique visitors.
- CTA Button Clicks The total number of CTA button clicks. Displayed as a percentage of unique visitors.
These metrics provide a quick snapshot of campaign effectiveness.
Stats Tab #
A table summarizes engagement by action type, including:
- Reminders set (SMS, Email, Calendar)
- CTA clicks (Website, Contact, Share)
- Alert clicks
Each metric includes action counts and percentages of unique visitors.
Funnel Tab #
The Funnel tab shows how users progress through your campaign.
Stages include:
- Total Unique Visitors
- CTA Button Clicks
- Reminders Set
This view helps identify where users drop off and where engagement is strongest.
Engagement Line Graph Overview #
The Engagement line graph shows how users interact with your campaigns over time.
- Displays Total Visitors, Unique Visitors, Reminders, CTA Clicks, and Shares
- Visualizes engagement trends across the selected date range
- Use Day, Week, or Month to change time grouping
- Helps identify spikes, patterns, and overall performance trends
This view provides a quick snapshot of campaign activity and engagement behavior.
Geography Tab #
The Geography tab shows where users are engaging with your campaign.
Features include:
- Interactive map view
- State-level and regional engagement data
- Toggle between Map and List views
This is useful for understanding geographic performance and regional trends.
Device Tab #
The Device tab displays the devices and operating systems used by visitors.
Metrics include:
- Top operating systems (e.g., iPhone, Android, Windows, Mac OS)
- Visit counts and percentages by device
- Visual breakdown using charts and lists
This helps optimize campaigns for the most common user devices.
Campaigns Represented Table #
The Campaigns Represented table lists all campaigns included in the selected analytics view.
For each campaign, you can see:
- Folder name
- Campaign name
- Unique visits
- Total click actions
- Reminders set
- CTA clicks
- Alert clicks
Campaign Actions #
Each campaign row includes an Options menu that allows you to:
- Edit the campaign
- Open the campaign landing page
- View campaign-specific Analytics
You can also:
- Search for campaigns
- Sort columns
- Download analytics data as a CSV
Downloading Analytics Data #
Click Download CSV to export analytics data for:
- Reporting
- Sharing with stakeholders
- Offline analysis
The export respects the currently selected filters.
